Nude by Nature launched in Canada earlier this year, and we have been collaborating with a few well known Canadian influencers as part of the launch.
Alex Centomo is one we've been working with. She has been publishing content to her hugely popular social channels since 2012. Alex has amassed a staggering number of followers specifically on her Instagram and YouTube accounts, with over 1.5 million combined, and that's including just her personal YouTube channel - not the one she shares with her fiancé! She publishes lifestyle, travel, beauty and fashion posts to her channels, and most recently travelled to Europe visiting a few of her favourite countries.
We chatted with Alex recently, and she shared a few of her favourite beauty and travel tips, plus what she's looking forward to most this year.
Read our interview with Alex below:
Nude by Nature (NBN): Can you share a little about how you started out in terms of your YouTube channel, Instagram account, and the style of content that you produce now for all your social channels.
Alex: I was working at a clothing store, helping out with their social media as well as modelling for them, and all of a sudden I started gaining my own following. I started working extremely hard at it, and was eventually able to start pursuing it full time.
Nude by Nature (NBN): What do you think are a couple of the most important beauty products that every Canadian woman should own?
Alex: A really good face sunscreen or BB cream with an SPF. I think it’s important for everyone to protect their skin from the sun. You’ll thank me later, don’t worry. I also think any BB cream or foundation that is good for dry skin is important. It gets very cold here in the winter, so this is a must!
Nude by Nature (NBN): What are a couple of your favourite everyday beauty hacks?
Alex: SPF, ChapStick, and I use my bronzer for everything - including eyeshadow, to save time.
Nude by Nature (NBN): We've been collaborating with you recently which is really great. Are you able to let us know about a few of your favourite Nude by Nature make-up products?
Alex: I have been loving the Airbrush Mineral Primer lately. I've always found it hard to find a good primer, but this one keeps my make-up on for a long time and it smells amazing. I also have been using the Pressed Matte Mineral Bronzer every day to give my face the same colour as the rest of my body. It’s so natural looking. I’ve been getting a ton of questions about it! And, I love the consistency of the Mineral Finishing Veil. It's super lightweight, and let’s my skin breathe while still setting my make-up in place.
Nude by Nature (NBN): Have you spotted any beauty trends that you think are going to be really big in the next year?
Alex: I’ve seen a lot of designers use the 80’s make-up on the runways, so I think it’s on its way back. Not sure if I’m too keen on it because I’m a neutral gal, but I’m excited to see how others rock it!
Nude by Nature (NBN): You are getting married really soon! Congratulations! How is all the planning going?
Alex: Surprisingly, not as stressful as I thought! I’m super grateful about that, but I’m also not a very picky person, so I don’t need it to be a certain way. I’m just excited to walk down the aisle and marry my best friend.
Nude by Nature (NBN): You just spent time travelling in Europe. Are you able to let us know about a few of the favourite places you visited?
Alex: Lake Como! It was magical. Dan and I loved it so much we were thinking of doing our honeymoon there. It’s a massive lake in between the Alps, and it’s still in Italy, so you get the Italian architecture, culture and food. Best combinations ever.
Nude by Nature (NBN): Do you have any tips when it comes to beauty products to pack when travelling?
Alex: I always make sure to buy travel size of all my favourite beauty products so that I can pack them in my carry-on. I’m always scared to lose my luggage, so this ensures I have it with me. I try and keep it simple as well because I believe the less you do to your face, the better. I bring a cleanser, a moisturizer, make-up removing oil, and two face masks for the plane. My skin gets so dry on airplanes, so this is very important! I usually do it one hour before landing. Everyone looks at me funny, but I don’t care because I walk off that plane glowing.
Nude by Nature (NBN): When you’re chilling out, what’s your favourite social media platform to scroll through?
Alex: Instagram. I love photography, and I love seeing the content that people put out there!
Nude by Nature (NBN): How about other blogs & social accounts/influencers that you follow and love?
Alex: YouTube is second to me. I’ve been in this weird phase of watching these Mukbang type videos. I find them so fascinating, and I love the stories some people tell. But for fashion and beauty, obviously my best friend Tess Christine. She’s amazing. And I love following Negin Mirsalehi as well.
Nude by Nature (NBN): Last question! Aside from your wedding, what else are you looking forward to in the next 12 months?
Alex: Dan and I have been talking about trying for a baby.
Big Thanks Alex! We really appreciate your time.
Nude by Nature is stocked exclusively in Canada at Shoppers Drug Mart. To find the closest store to you in Canada, we have a handy Store Locator tool on our Canadian website you can use. Click here to access the Canadian Store Locator.
All images courtesy of Alex Centomo.