So I have searched high and low for a particular kind of burnt browny-plum-like-red lipstick that isn't too red and suits my skin tone. I've gone through Charlotte Tilbury, Lipstick Queen, and Burberry, and have not found that exact shade. I am happy to say that after an extensive search, I'm so happy to have found the best red shade with Cerise. I'm glad I didn't go by the swatches online because this looks so different to the swatch. It's not too vibrant and not too subtle. I love how it feels on my lips, how long the colour actually lasts, and how cost-effective it is! I have finally found the best lipstick!!