Our Story


When something is good for us, we often think we have to make sacrifices. With Nude by Nature, there’s no compromise. Our promise is to deliver high-performing natural formulas that provide a beautiful finish and benefits that go beyond make-up.

We are committed to delivering 100% naturally derived and cruelty-free make-up, formulated without unnecessary chemicals, synthetic ingredients or preservatives often found in cosmetics.

Nude by Nature was created in 2008 in Sydney, Australia, born from a demand by a society that was becoming more and more conscious of their health, lifestyle and environmental choices. Exercise, diet, food labelling were all hot topics of contention. Skin care was also becoming increasingly important, however whilst people were trying to avoid toxins and harsh chemicals during the morning and evening skincare routine, they weren’t spending the same energy selecting the best make-up.
In a world where everyone is striving for good - good food, good health, a good night’s sleep; our make-up should be good for us too. Nude by Nature is just that. It’s more than cosmetic, it’s good for you.
Starting with a capsule collection of just three mineral foundations, a bronzer, finishing veil and a brush, Nude by Nature quickly became a household name. It’s the high performance of our products that drives our customer loyalty, in fact, in Australia Nude by Nature continues to be the No. 1 Mineral Make-Up.
Over the past decade, Nude by Nature has taken the time to create an extensive collection of different formulations, finishes and shades that provide a flawless look, without unnecessary chemicals.
Following success in Australia, Nude by Nature launched in New Zealand in 2012 and in 2015, Nude by Nature launched internationally, throughout the UK, Europe and beyond, now being stocked by leading retailers across the globe.
100% naturally derived and formulated without unnecessary chemicals, synthetic ingredients or preservatives often found in cosmetics.
Sourced from the pristine Australian environment, Nude by Nature harnesses powerful native Australian ingredients such as Kakadu Plum, known to have the world’s richest source of natural Vitamin C, Lilly Pilly, and Cehami to provide antioxidant defence and benefit the skin.
The range is filled with some of nature’s most trusted natural ingredients possessing moisturising, anti-ageing and skin nourishing benefits to help perfect the complexion.
As a part of our promise, Nude by Nature products are made with 100% naturally derived ingredients and formulated without synthetic ingredients or preservatives often found in cosmetics such as Silicone, Siloxanes, Phthalates, Sulphates, PEGS, Triclosan, Phenoxyethanol or Parabens, and do not contain Carmine, Talc or Bismuth Oxychloride.
Nude by Nature is more than cosmetic, it’s good for you.