Nude by Nature was created in 2008 in Sydney, Australia, born from a demand by a society that was becoming more and more conscious of their health, lifestyle and environmental choices. Exercise, diet and food labelling were all hotly discussed topics. Skincare was also becoming increasingly important, however whilst people were trying to avoid toxins and harsh chemicals during their morning and evening skincare routine, they weren’t spending the same energy selecting the best make-up. Great skincare covered by harsh make-up means you’re building something wonderful only to tear it down.
In a world where everyone is striving for good - good food, good health, a good night’s sleep; our make-up should be good for us too. Nude by Nature is just that. It’s more than cosmetic, it’s good for you.
Starting with a capsule collection of just three mineral foundations, a bronzer, finishing veil and a make-up brush, Nude by Nature quickly became a household name. It’s the high performance of our products that leads to incredibly loyal customers. In Australia Nude by Nature continues to be the No. 1 Mineral Make-Up brand.
Over the past decade, Nude by Nature has taken the time to create an extensive make-up collection of different formulations, finishes and shades that provide a flawless look, without unnecessary chemicals.
Following success in Australia, Nude by Nature launched in New Zealand in 2012. In 2015, Nude by Nature rolled out throughout the UK and Europe, then launched in Canada in early 2018. The cruelty-free make-up collection is now stocked by leading retailers across the globe.
In 2021, Nude by Nature launched a new generation of 100% natural, 100% clean skincare. Formulated with natural ingredients with clinically proven formulas that are effective and beneficial to the skin. Both vegan and cruelty-free, the products are eco-conscious and free from toxins.